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AI in Retail
25 November 2025
Kimpton Fitzroy London

Natalie Berg
Retail Analyst and Founder at NBK Retail
Speaker

Profile

Natalie has co-authored two acclaimed books on retail, including Amazon: How the World’s Most Relentless Retailer Will Continue to Revolutionize Commerce, now translated into 18 languages. In her weekly Retail Disrupted podcast, she engages with the industry’s top minds – retail CEOs, business leaders, and experts - on the future of commerce. She also frequently serves as a go-to commentator for TV and radio. Her views on retail have been published in the FT, Guardian, BBC, The Times, New York Times, among others, and she is a guest contributor for Forbes and Retail Week.

Natalie can often be found chairing or speaking at industry events around the globe, and she is also an elected member of the KPMG Retail Think Tank where she provides quarterly insights and analysis on the health of the UK retail sector.