Frederike Del CastilloHead of Strategy Implementation & Insights at OTTOSpeaker
Profile
Frederike Del Castillo is Head of Strategy Implementation & Insights at OTTO, one of Europe's leading e-commerce companies. She leads strategic initiatives focused on AI, digital transformation, and the future of commerce, including OTTO's company-wide otto.ai program. Working at the intersection of business strategy, technology, and innovation, Frederike helps define how AI can transform customer experiences, business processes, and retail business models. Her current focus is on the rise of agentic commerce and the implications of AI-powered shopping for retailers, brands, and customers alike.